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Embrace the Oxymoron: Customer Service in Higher Education

Price: $39.95


Quality customer service can increase your enrollment and retention. And poor customer service is one of the top reasons students leave a college. Yet higher education administrators have largely ignored the “customer service” issue. Author Neal Raisman, Ph.D. details how to solve higher education customer service problems at every level of academe. This cutting-edge resource helps you provide students and college communities with the value and educational return on investment they expect and demand.

(2002. Softcover. 189 pp. Product Code: 31075. S/H: $5.50)

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