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Shaping an Effective Recruitment Strategy for Adult Students in Higher Education

Adult student enrollment continues to grow so much that these students are becoming a majority on many campuses. Institutions are aggressively competing for these serious, goal-oriented students -- and so are on-campus and online for-profit universities. But it's a different audience than the traditional-aged college student, so your usual recruiting strategies just won't work. What are you doing to ensure that you can recruit adult students to your campus? In this 90-minute audio conference, enrollment management consultant Carol Aslanian will help you understand the adult student market and what motivates them to return to school when they do -- so you can shape a more effective recruitment plan.

(Printed materials included.)

(2004. Audiotape. 90 min. Product Code: 3801.92804)

Price: $225.00 S/H: $5.50
Related Resources:
Nontraditional Students Report
Enrollment Management Report