Strategies that work for younger students just don’t apply to adults. Recruiting, supporting and retaining adult students require unique approaches … but you don’t have the hours or dollars to reinvent the wheel each time a question pops up. Here’s your time- and money-saving guide to your colleagues’ best ideas for meeting the needs of adult students.

The Solution Book follows an easy-to-use Scenario -- Questions -- Strategies format. First, a scenario you’re likely to face is spelled out. Then, you get questions to consider when faced with the situation -- a great training tool to test yourself and staff members. Finally, you learn tried-and-proven strategies from several professionals, complete with details on who's used each approach and where it's worked for them.

With separate chapters on marketing, admissions, academic supports and more, you get targeted advice straight from your colleagues, including how to:

• Save money on advertising material
• Conduct market research to ensure you offer the most relevant, popular programs for adults
• Attract prospective adult students who don’t have time for a campus tour
• Create a handbook for adjuncts, so they know your institution’s policies for adult learners
• And more!