Enrollment managers are under intense pressure to recruit a diverse student population and ensure their retention through graduation. Rely on this quick-reference pamphlet for ideas to make the most of each recruitment dollar - and boost your bottom line without breaking the bank.
You learn 150 tried-and-proven strategies from your colleagues such as how to:
- Attract adults to your campus by offering children's summer camps
- Create media partnerships to get free publicity
- Recruit Latino students by reaching out to parents
- Showcase your campus with downloadable screensavers
- Building partnerships with local commerce boards
- Let students help you bridge the generation gap
- Enlist retired faculty members to help with recruiting
- Treat transcript requests as a retention opportunity
- And many more!
Plus, the tips are divided into the following chapters for easy reference:
- Recruitment
- Retention
- International Students
- Minority Students
- Nontraditional Students
- Money Savers
- The Web and Technology
(2006. Pamphlet. 53 pp.)
