In today’s economically depressed market, more institutions are fiercely competing for a shrinking number of students. How can your institution stand out? By recognizing the vital role that customer service plays in attracting and retaining high quality students — and in winning over skeptical parents. In this 37-page pamphlet, renowned authority Neal Raisman, author of the first-ever book on service and higher education, shows you how to enhance customer service in all phases of enrollment management. With an easy-to-use question-and-answer format, you learn the 14 principles of service for enrollment managers. You discover which student services need improvement, how are costs and return-on-investments related, the areas colleges often overlook that can impact potential students’ first impressions, and much more.