On today's college campuses, nearly half of the students enrolling are adults - but nearly one-third of those adults will drop out before graduation. 46 Tips to Recruit and Retain Adult Students shows you not only how to attract adult students to your institution, but also how to customize and provide creative support services to keep them enrolled through graduation.

This must-read pamphlet gives you practical guidance such as how to:

• Use effective advertising strategies to market your adult programs
• Tailor financial aid information to adults
• Offer college credits for prior learning experiences
• Adapt orientation programs to better meet adult students' unique needs
• And much more!