Consumer bankruptcy is recovering from the aftershocks of BAPCPA, and residential mortgage foreclosures are causing more and more filings. There’s a lot of business out there, but to get your share you must intelligently and aggressively market your practice – and here’s your step-by-step guide.

Marketing Your Consumer Bankruptcy Practice Post-BAPCPA lays out an operation plan for building your firm, leading you through the process of attracting clients, getting retained and generating the most net revenue per marketing dollar.

Brad Botes, founding partner of the multi-state firm Bond & Botes, turns theory into practice, providing real-world examples to see you through each phase of building your business — without falling into the marketing traps created by the new law. You learn:

• Tips to create a marketing plan, evaluate your plan and continually improve it
• Where, why and how to spend money to attract clients using print, radio and television advertising. Plus sample ads incorporating the new “debt relief agency” provisions!
• How to use the Internet to supplement advertising, from avoiding new liability issues created by online marketing, to the ins and outs of blogging
• Strategies to close the deal and earn money, with details on office systems used by successful firms to maximize the profit margin in every case